alexandra Newman
Licensed Real Estate Salesperson
Founder | Luxury Alliance
Alexandra Newman is an award-winning real estate advisor and powerhouse behind The Luxury Alliance Team at SERHANT., specializing in the sales and marketing of luxury properties across Brooklyn and Manhattan. Known for her precision, strategic vision, and unrelenting work ethic, Alexandra has helped lead some of the most high-profile sales efforts in the city—most notably assisting Naftali Group with the launch and sellout of One Williamsburg Wharf, their landmark 89-unit waterfront condominium.
Her hands-on involvement begins at the earliest stages, advising on unit mix, floorplan design, amenity packages, and finish selections—ensuring every detail aligns with current buyer preferences and price sensitivities. Alexandra’s collaborative process continues through branding, positioning, and launch strategy, working closely with architects, interior designers, and marketing teams to bring each development to market with clarity and impact.
Renowned for breaking pricing records across Brooklyn’s most competitive neighborhoods, Alexandra brings unmatched expertise to every transaction. She represents a range of clients—from developers and investors to townhouse sellers and high-end buyers—with a keen focus on luxury, market timing, and elevated presentation. Her sharp pricing strategies, attention to detail, and data-driven approach consistently yield maximum value and minimum risk.
Alexandra is both a tough negotiator and a trusted team player, respected for her ability to advocate fiercely while building collaborative relationships with developers, architects, and sellers alike. In addition to her development work, she leads the marketing and sales of distinguished resale listings and historic townhomes, all while maintaining the highest level of service and discretion.
As a top agent at SERHANT., Alexandra has closed over 700 Million over the lifetime of her career. Her results-driven mindset and refined execution have positioned her as one of the most respected and sought-after agents in New York City’s luxury market.
Amit Golriz
Licensed Real Estate Salesperson
Founder | Luxury Alliance
Originally from Tel Aviv, Israel, Amit Golriz grew up in a family deeply rooted in entrepreneurship, instilling in him an innate drive for excellence, high standards, and intelligent problem-solving. His early experiences as a chef and successful restaurant owner provided him with strong leadership skills, meticulous attention to detail, and a disciplined approach to achieving results.
Relocating to New York City in 2013, Amit entered the real estate industry, starting at the foundational level by representing open-market renters. Through persistent effort and strategic foresight, he developed a substantial client base, predominantly comprising landlords and developers.
Throughout his career, Amit has successfully managed numerous rental transactions, significant new development projects, and thriving townhouse market ventures across Brooklyn and Manhattan.
Amit is characterized by his competitive spirit, efficiency-driven mindset, vigorous pursuit of excellence, and genuine kindness. He maintains a sophisticated yet pragmatic perspective, combining ambition with grounded realism. Widely recognized within Brooklyn's developer community, Amit contributes significantly to projects from their earliest phases, including acquisition strategies, unit mix optimization, and market trend analyses. His active engagement in collaborations with developers, architects, and designers ensures that each project is effectively aligned with market demands.
As an assertive negotiator and committed team player, Amit places a priority on clear, objective communication and delivering measurable outcomes. His clients trust him for his rigorous standards, unwavering integrity, and consistent dedication to their success.
Amit currently resides in the vibrant neighborhood of Williamsburg, Brooklyn, following earlier periods living in Manhattan’s East Village and Queens. He leads a balanced, health-conscious lifestyle, cherishes time spent with his beloved Shih Tzu, and thrives in the company of close friends and an atmosphere of positivity.
Gaurab Reja
Licensed Real Estate Salesperson
Gaurab Reja is a seasoned real estate professional with a robust background in commercial real estate, now bringing his expertise to the Luxury Alliance Team at SERHANT. Coming from a real estate family, Gaurab's passion for the industry was instilled at a young age. His career began with a summer internship at Cushman & Wakefield, formerly Massey Knakal Realty Services, where he gained practical experience in client communication and relationship management.
He then joined CoStar Group as a Senior Research Associate, honing his skills in market research and data analysis. Gaurab transitioned to the NNN Pro Group at Marcus & Millichap, the top net-lease team in the country, where he served as Vice President. In this role, he specialized in real estate underwriting, and financial modeling, developing & executing sale-leaseback programs for private and institutional companies, achieving significant success in transactions totaling over $600 million.
Following his tenure at Marcus & Millichap, Gaurab joined his family’s real estate company, Reja Real Estate Group, as Vice President. There, he managed a diverse $100 million portfolio of commercial and mixed-use properties, overseeing acquisitions, dispositions, and development projects. Gaurab’s strategic insights and leadership maximized revenue and minimized vacancies, ensuring the portfolio’s robust performance even during challenging market conditions.
With a passion for real estate rooted in his family's entrepreneurial journey, Gaurab has now transitioned to residential real estate, leveraging his extensive experience to deliver exceptional results for clients with the Luxury Alliance Team at SERHANT. His dynamic approach and comprehensive market knowledge make him a valuable asset to the team and clients alike.